Professional profile
Innovation I Sustainable Tourism I Cultural and Creative Industries
Her competencies fall within the area of business economics and management and specifically concern innovation management in cultural, creative, and tourism services. Her research interests include the impact of digital technologies on visitor experiences, innovation for sustainability in tourism and cultural and creative industries, and transformative cultural experiences.
She has served as scientific coordinator of research units and projects activities funded at regional, national, and European levels. Among these, she coordinated the mapping activity of cultural and creative industries in Smart Specialization Strategies within the Action Programme 10 "Policy Optimiser" in the project EIT CCSI SUGA aimed at implementing the start-up phase of EIT Culture and Creativity, the Knowledge and Innovation Community (KIC) of the European Institute of Innovation and Technology (EIT) dedicated to cultural and creative industries. Within the EIT KIC Culture and Creativity, she also coordinated the WP3 'Capacity Building for HEIs in CCI Innovation' (from 01/04/2025 to 12/12/2025) of the CreaTech project funded under the EIT HEI Initiative Call for Proposals 2024.
She served as chair of the session "Digital heritage, tourism, and sustainability" in the Digital Heritage 2025 international congress and as co-editor of the XXV Edition (2020-2022) and the XXVI Edition (2022-2023) of the Report on Italian Tourism, published by CNR.
In 2013 she was awarded the Marcello Sgarlata Prize by designation of CNR, and in 2015 she received the Emerald Best Paper in Tourism & Hospitality award for the paper "Tourism Innovation-oriented Public-Private Partnerships for the Development of Smart Services in a Destination" (with L. Errichiello).
CNR Disciplinary Fields and Research Management Sectors
- SH1_11 Innovation, R&D, Entrepreneurship, Knowledge economics
- SH1_15 Marketing, consumer behaviour
- SH8_1 Science and Technologies for Cultural Heritage
Publications
Highlight
Marasco A., Lazzeri G., Tartari M., Uboldi S. and Sacco P.L. (2024) Revisiting the CCIs-tourism nexus: insights from Smart Specialisation Strategies. European Journal of Cultural Management and Policy, 14:12393. DOI: 10.3389/ejcmp.2024.12393
Marasco, A., Morvillo, A., Maggiore, G., & Becheri, E. (2023). Rapporto sul Turismo Italiano, XXVI edizione (2022-2023). CNR Edizioni, Roma.
Marasco, A., Buonincontri, P., Van Niekerk, M., Orlowski, M., & Okumus, F. (2018). Exploring the role of next-generation virtual technologies in destination marketing. Journal of Destination Marketing & Management, 9, 138-148. DOI: https://doi.org/10.1016/j.jdmm.2017.12.002
